Crystal
Crystal is a professional cleaning company with a special approach to every client. Crystal not only provides a quality service but also uses professional cleaning products which are absolutely safe for the environment and this is a key feature of the company that identifies it from other competitors.
While developing the concept, we focused on the hand trajectory during cleaning – arcing. By duplicating and overlapping this movement, we have created a crystal which became the main symbol of the company. This idea is also revealed in the other corporate elements. The color palette reflects the safety and environmental friendliness of the cleaning products used by Crystal. The corporate style emphasizes the image of the professional cleaning company, which is very mindful to its clients, takes care of the environment, and which you can trust the cleanness of your house.
Client: Cleaning company Crystal
Task: The logo development
