Po shchuchyemu veleniyu

This is the tavern of traditional Russian cuisine with a 16-year history. It was necessary to refresh the visual image of the tavern for engaging a new audience. We have designed a logo that highlights the national identity and fits the new interior of the venue.  The image of the pike at the heart of the logo reflects the name and a strong Russian character and tradition, which is respected in the tavern. The classic font completes the image. A simplified font version of the logo has been developed for different uses. It makes it possible to keep the recognition of the tavern on any media. As a part of the project, we have designed the main menu and bar card. Classical elements in the design keep the traditional character of the venue.

Client: Tavern Po shchuchyemu veleniyu
Task: Redesign of the logo and corporate elements and development of the menu and bar card


Branding identity | Трактир По щучьему велению
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Branding identity | Трактир По щучьему велению

We have done the rebranding for the tavern “Po shchuchyemu veleniyu" and designed the menu. Traditional Russian cuisine in a new perspective
5
44
3
Published:

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