Movado — Bold Evolution

Motion Graphics
For the third time, we had a huge pleasure to work with TAG Creative and bring out the beauty of the latest collection from Movado. New Bold is the refresh of the classic line of the exquisite Swiss brand. Our super talented team created several full CG animations with shots of watch dials and bracelets with particular focus on the feeling of the airiness of the neoclassical models. The animations are part of the TV campaign presented in the USA.
Agency: TAG Creative

Creative Services Supervisor: Holly Lemanowicz
Creative Producer: Maureen O’Boyle
Art Director: Darina Stekol
Shoot Producer:  Christine Perasso

Production: Ars Thanea

ECD: Peter Jaworowski                
Head of Production: Marta Król               
Production Manager: Dawid Berczyński
Studio Supervisor: Mikołaj Valencia       
3D Lead Artist: Paweł Filip
Modeling & Textures: Radosław Brzozowski, Paweł Filip, Sebastian Marek
Shading/Lighting: Michał Serafin, Mateusz Bargiel, Sebastian Marek
Animation: Piotr Wołoszyński
Compositing: Mateusz Bargiel

Movado — Bold Evolution