Client: Huawei Agency: WPP Team Huawei Directors: Mab & Becho Design & Animation: Ars Thanea
Together with our colleagues from WPP Team Huawei and Argentinian director’s duo Mab & Becho we have created a heart-warming and meaningful video for Huawei, clearly proving that technology can develop a better future for all.
TECH4ALL is a digital inclusion initiative supported by the Chinese technology company Huawei, which approached us to help them present how technology significantly improves the quality of life in four particular fields: education, health, environment, and development.
The carefully crafted story presents a hand-made world that works like a clockwork. Our guide is a tiny robot, who visits far-off places and allows us to witness how a great change can be made through new technologies.
The main hero, a metaphor for technology, takes us to an African Savannah, a hospital, a rainforest, and a remote little village and transmutes people’s life: provides kids with new digital skills, improves the standard of the health care, protects the environment, drives balanced development. Simply makes a world a better place.
Mechanisms, charming visuals, puppet-like human characters, and smooth camera movements captured in a 3D globe created by our team gave a real movie-like feeling and brought this thought-provoking story to life.
Agency: WPP Team Huawei
Agency: WPP Team Huawei
Script: Peter Strauss
Art Direction: Sergej Chursyn
Directors: Can Can Club - Mab & Becho (Mariano Bergara, Becho Lo Bianco)
Design & Animation: Ars Thanea
Executive Creative Director: Peter Jaworowski
Studio Supervisor: Mikołaj Valencia
CG Lead: Bartłomiej Kalinowski
Art Director: Maciej Mizer
Animation Lead: Bartłomiej Kalinowski
Animation and Layout: Katarzyna Strzelczyk, Bartek Kalinowski, Krzysztof Marcinowski, Maciej Wojtkiewicz, Wojtek Jakubowski, Bartłomiej Dąbkowski, Mesrop Hovhannisyan, Rok Predin, Piotr Wołoszyński
Rigging: Krzysztof Marcinowski
Look Development: Rafał Woźniak, Sebastian Marek, Paweł Filip
Lighting & Rendering: Rafał Woźniak, Paweł Filip, Sebastian Marek, Bartłomiej Dąbkowski, Mateusz Bargiel
3D Modelers: Sebastian Marek, Tomasz Dabert, Rafał Woźniak, Paweł Filip, Radosław Brzozowski, Mateusz Bargiel
Compositing: Bartosz Lis
Color Grading: Maciej Mizer
Concept Artists: Michał Urbański, Marcin Warzecha
Storyboard Artist: Martin Santos
Producer: Agnieszka Koterba, Marta Król
Production Coordinator: Katarzyna Pawłowska
Creative Development and Director Assistant: Dominique Barbouth
Sound Studio Executive Producer: Marc Algranti
Sound Studio Producer: John "Scrapper" Sneider
Sound Arranger: Aaron Mirman-Heslin