Intel Summit
SUMMARY
Branded Short I VR I VFX
Intel & NK approached us to help them launch Intel TrueVR next gen. content platform. We joined teams to bring an epic summit journey to life.
We wanted to create an experience that would push the limit of passive VR and help Intel show the next generation of VR branded advertising.
The short follows two climbers on a dangerous journey to a snowy mountain summit- while sample product placements along the way help demonstrate the interactive possibilities.
The project was screened at the 2018 Cannes Festival as well as set up on a 65 foot display screen at Intel HQ.
Brand: Intel
Agency: Intel Agency Inside & North Kingdom
Direction, Production, CGI, & VFX: Bipolar Studio
Sound: Zelig Sound
Case Study
HOW WE DID IT
We wanted to have the full creative freedom of a moving VR camera and ability to get inches away from our characters while crossing a narrow path with a thousand-foot drop right below us.
We wanted the flexibility of CG, with its freedom of camera movement, and the ability to art direct each of our environments. And yet, we also wanted our characters to be real and to see real emotion on their faces. This meant that we had to deal with all the limitations of filming in VR. We were in the crossroads between two different paths.
We had to entirely reinvent the VR pipeline. We developed a fully custom hybrid CGI/live-action pipeline and software for VR that for the first time ever solved all the major challenges that VR poses. We had taken VR to the next level and opened a new door to possibilities not only for Intel TrueVR, but also for filmmaking.
