GM Arabia 2035
SUMMARY
Installation I CGI I Experience
We created an immersive installation for GM, focused around their vision for Arabia in Year 2035. The project is a 270 degree full CGI experience that played on large LED screens and premiered in Dubai last year.
We built two full environments - Dunes and City - each large enough to be split into three zones, left right and center, so visitors could enjoy every and interact with every single detail. With GM’s concept vehicles driving and flying around, lively people, and eco-conscious, futuristic architecture, we transported exhibition visitors to the breathtaking world of Arabia in the future.
We partnered with Alanoud Alhashmi, CEO of The Futurist Company, to bring this vision in front of some of the world’s most prominent players in the industry. This was the largest and most realistically accurate 1:1 scale installation, ever.
Brand: GM
Agency: Commonwealth//McCann
Direction, Production & CGI: Bipolar Studio
Creative: Bipolar Studio
Sound: Zelig Sound
Case Study
HOW WE MADE IT
Arabia has fueled the world with oil for decades. Simply sharing a vision for an all-electric future wasn’t enough - we needed Arabians to experience it for themselves. Our fully immersive installation was shown on a 44 meter LED, 270 degree
screen at 14k resolution. With 87,000 frames of 100% photoreal CGI, hundreds of 3d motion captured characters, and thousands of objects, we achieved an epic level of detail on a massive canvas. We coded software and
wrote AI systems to push the limits of what is technically possible. Because when it comes to GM’s vision for an all–electric future, seeing is believing. We will be here someday. This future is coming.
