Welch's Fruit n' Yogurt
SUMMARY
Commercial I CGI
We meticulously art directed every second of our Welch’s short to invoke all five senses in this delicious experience.
We see a heightened version of the creation of a Welch’s fruit n’ yogurt snack. The strawberries delicately fall into the lusciously creamy yogurt, then their flavor pours out, until both elements blend perfectly to create the Welch’s fruit snack. As it takes shape, it is finally coated in smooth, dripping yogurt mid-air, and the journey is complete.
Case Study
HOW WE MADE IT
When conceptualizing this project, we asked ourselves: how do we convey an experience that involves all senses, with the only two available to us - sight and sound? We choreographed every shot to feel irresistible, with careful art direction and realistic details.
We spent countless hours and tens of variations simulating in Houdini to get the yogurt look just right. Sound was also a key element - the splash of the yogurt, our soothing voice over, the sticky break of the snack -
all enhance the enticing visuals. Our visuals and sound come together to evoke a fully immersive experience; despite our inability to actually taste this tempting snack, it almost feels like we just did.
