MJF Swipe - Montreux Jazz Festival
STRATEGY – EXPERIENCE WEBSITE
Held annually on the beautiful Lake Geneva shoreline since 1967, Montreux Jazz Festival is a unique event that celebrates live music. Recognized for showcasing the greatest artists of all time, this festival takes place every summer for around two weeks.
Considering the increasing amount of open-air stages and indoor venues, the programme density becomes exceptionally high. Discovering the full programme appears to be quite a challenge for users, especially for those who have never had the chance to experience the festival.
In order to help the festival reaching a wider international audience, we created a playful web application that enables users to discover the programme in a way more personalized and approachable way. As a result, nearly 100k personalized programmes have been generated in only a few weeks. The experience has pushed people to discover artists they didn't know about and patterns could be identified.