Ringier Axel Springer Suisse SA – L’Illustré
VISUAL DESIGN – DYNAMIC STYLE GUIDE
L’Illustré is the most popular people magazine in the french speaking part of Switzerland and it essentially provides information about popular personalities and regional events. Being recognized for the quality of images it publishes, L’Illustré asked us to redesign its website with a clear goal in mind – increase the time visitors would spend discovering the content.
With limited time to deliver a fully dynamic style guide, our challenge was to make sure that the visual design would be outstanding enough to embrace the magazine positioning. Few iterations lead us to create a very visual homepage where images are used as core content while keeping the overall experience close to what users expect from a news site.