After paying for space on a billboard situated on the M8 between Glasgow and Edinburgh, Scotrail wanted to advertise how much quicker their trains were compared to the traffic.

Slowing to a crawl on the M8 can often leave drivers bored and frustrated with their morning commute. As such, this ad offers them relief in a game of Where’s Wally. A game that is also said to be incredibly frustrating if it takes too long, thereby comparing it to their journey.