Feurige Flammens (Fiery Flames) were a new sweet slated to be released by Haribo. They are spicy and the company wished to advertise this fact.
Dragons breathing a blistering inferno, a smithy forging a molten blade with his own two hands. Even early humans discovering fire. These things bring to mind the epicness of fire and what it represents in popular culture and we wanted Fiery Flames to have a place amongst them to appeal to children (and adults).