For this D&AD brief I created a series of posters for WWF to show just how an absence of certain animals could affect our everyday lives. Without certain creatures on our planet, phrases we use everyday would feel less relevant to us. Why would there be an elephant in the room if the animal itself was no longer around? Why would we say a leopard doesn’t change its spots if they are extinct? I exchanged these animals with more common and mundane examples to emphasise this point.