This project consisted in choosing a specific way of presenting facts on a chosen subject by creating infographics. I chose sleep and decided to target students as I have first hand experience of how hard it can be to keep rested whilst attending university.

I first had to understand my target audience, I created an insights report encompassing all my thoughts and assumptions, then proceeded to collect data through techniques including surveys and interviews. This process refuted some of my assumptions and provided me with interesting facts to base my infographics piece on.

Before I chose to develop the idea of creating a motion graphic (this seemed the best medium to show students between the ages of 17-24), I set out in making mock ups of static infographics. These would be placed in areas that students said they most frequently visited, such as university and on their way to and from home. 

Once I had made my motion graphic, this still seemed like a beneficial idea in gaining attention, all I needed was to include a link to the full video so that they could take it with them on their phones or computers.