This project was based on the concept of a new public airline being established in Cardiff, we had to create hypothetical brand guidelines and conceptual imagery to answer this brief. This brief was delivered by the creative agency: 'Dirty Little Serifs', and was a highly enjoyable group project.

Brand Guidelines established with our chosen airline name of 

Profiad; Welsh for 'experience'.

An idea of a mascot to use in our children's on board packs. A competition would run to name the dragon, the prize being a family holiday. This would increase exposure and create positive associations with our company.

The use of a small, die- cut magazine welcoming passengers onboard the flight, reminding them that Wales is at the heart of the company.

The opening page reveals greetings in all the languages of the destinations that Profiad will take you, personalising your experience onboard.

The Logo we created incorporates a double meaning as it is mostly depicted as a plane, but can also be a dragon's tail, the national symbol of Wales.

Social media mock-up page of our Livery and different versions of displaying our logo.

A humourous Social media advertising campaign to gain people's attention.

A more physical campaign idea which will hopefully create user satisfaction when they look back and see that the expected aeroplane advert has changed into something a bit more special.