I branded a festival for my final piece in my foundation degree. The festival is called 'Soundwaves' which plays on the fact that this music festival would take place on a beach.

The unique selling point of this conceptualisation would be that this event would be held at the most southerly location in the U.K. 

I worked on how this festival would be marketed and developed a uniform brand identity.

I looked at different places in which this festival would be advertised and gain as much exposure as possible, including links to social media networks.

Different Posters for different applications and social media use.

Below are special passes and different ticket/ admission doument mock ups.

I then started playing with merchandise to sell before, during and after the festival. I took into account that festival goers will mostly be staying overnight and so designed products that are camping necessities such as jumpers, socks and mugs.

I then looked at how the bands would promote themselves after the festival so thought of the creation of limited edition live recordings, this would make it possible for festival-goers to take a part of the event home with them and spread awareness of SoundWaves.