The client came to CAROSELLO in July 2018 with the idea of creating a new men’s haircare brand: they only had the products and a price list. 

From our research, we envisioned a very scientific brand balanced by a sexy, stylish design. We created the name THE HAIR BUREAU and the payoff "The science of results" and we built the identity around the idea of a laboratory, where scientists work non-stop to find the right combination of ingredients to prevent hair loss. 

The packaging itself symbolizes an office desk where all research results are arranged together.
Packaging Concept
Website
The Hair Bureau
216
2,695
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Published:

The Hair Bureau

Total brand design for men hair care: strategy, positioning, naming, visual identity, packaging, web design and photography.
216
2,695
8
Published:

Tools

Creative Fields