CAROSELLO was commissioned by Muma to create a new visual identity and packaging for the first Gin from Apulia distilled using pure sea water. With a fresh, refined and free soul, Muma is the gin that embodies the Mediterranean lifestyle: sophisticated smells, strong sensations and an ongoing drive for freedom and discovery. The visual identity captures these features and brings them to a young international audience.
From brand essence and storytelling, to logo, packaging and copywriting, CAROSELLO designed every aspect of the brand.
The graphic elements create an iconic and recognizable label that materialize the refined soul of the brand.
Muma is the will to experiment, the drive to discover the unknown, the desire of unique sensations. A strong yet delicate personality that engages all senses in a journey with no end.