CHANGI JEWEL


A DEPARTURE FROM THE ORDINARY
Right where Singapore meets the world, is the island’s next destination — Jewel Changi Airport. A unique mix of lush nature and urban energy that will bring together a world of ideas in leisure, shopping, and dining. Creating first-class experiences to delight and inspire.



" COCO & BO: OUR FIRST VISITORS"  -  ORIGINAL BRIEF
The film opens in a tropical garden in the early morning. We see a ladybird climbing up a leaf. A swallow flutters into picture and perches on a branch above the ladybird. The ladybird looks upwards and opens his wings to fly but can only flutter a short distance above the leaf. The swallow flutters down and burrows in the ground, beckoning the ladybird to climb onto its back. The ladybird climbs onto the swallow and they take off. We see the gradual ascent from the ladybird's point-of-view-the cascading Rain Vortex waterfall, Forest Valley gardens, shops and cafes. But as they fly upwards, a Skytrain speeds past and backdraft sends the swallow into a tailspin. The ladybird slips off the swallow's back and flies through the air. The ladybird's fall is broken by the Sky Nets, where he lands and walks along a rope but slips through and falls downwards to the Discovery Slide.
Meanwhile... the swallow lands inside the maze and for a moment is dazed and confused. She flie upwards and discovers that she has been lost in the Hedge Maze. Back to our ladybird, who lands on the top of the Discovery Slide slides helplessly downwards, landing on a bush next to some cafes.



Meanwhile, the swallow goes in search of her missing friend. She flutters into an empty shop and think she's found the ladybird. She flies to him and instead bump into a window. It's actually a ladybird earring.
Back to the ladybird, who is disturbed by the hiss of an espresso machine being turned on in a cafe. He is rattled by the vibration and tumbles off the leaf falling downwards to the ground below.
From her vantage point, the swallow sees her little friend tumbling and sets off to save him. She swoops down and cushions the ladybird's fall. Together, they fly to the rooftop and the ladybird finally gets to see the wondrous vista of Jewel Change Airport from up on high.


Behind The Scenes

Visual References ​​​​​​​



Concept Art - Bird


Concept Art - The Ladybird


Concept Art 


3D Modeling - Bird


3D Modeling - Lady Bug


3D Modeling - Changi Jewel


Styleframe


FINAL BTS



Credits

Client: CHANGI JEWEL

Agency: Ogilvy

Co-Chief Creative Officer: Melvyn Lim
Creative Director: Loo Yong Ping
Senior Art Director: Nico Tangara
Copywriter: Sie TzeJie
Managing Partner: Brenda Han
Account Managements: Timothy Samuel Barrett, Vanessa Liew, Ng Shin Yi
Agency Producers: James Brook - Partridge, Tina Jodhi

Song Zu Singapore

Composer: Gerard Fitzgerald
Sound Designer: Damian Waddell
Music Director: Lindsay Jehan
Audio Producer: Ian Lew


Chimney Group

Chimney Singapore:
Executive Producer: Camilla Andersen
Director: Johan Polhem
VFX Supervisor: Struan Farquhar

Haymaker:
CEO: Fredrik Swerin
Founder: Alex Hansson
Senior 3D: Richard Blank
Executive Producer: Henrik Friberg
Producer: Rickard Germundsson
Creative Director: Jeff Boyd
CG Supervisor: Henrik Skymne
Lighting Artist: Rikard Falk
3D Artists: Emre Salihov, Michael Orbing, Timo Narhi
Junior 3D Artist: Wilma Ohlin
Rigging: KippCase
Animator: Calle Halldin
FX Simulation-Houdini Artist: Martin Almström
Lead Compositor: Alan Banis
Compositors: Ellen Teherén, Jian Tang, Håkan Blomdahl, Urban Forsberg
Editor: Magnus Engfors
Technical Artist: Erik Karlsson





Changi Jewel
Published:

Project Made For

Changi Jewel

A DEPARTURE FROM THE ORDINARY Right where Singapore meets the world, is the island’s next destination — Jewel Changi Airport. A unique mix of lus Read More

Published: