DHA - Look Forward

The campaign takes the viewer on a journey through a range of different scenarios where we juxtapose freedom with the hassles of managing a property. In the vignettes, we start off by taking on the roles of different people, enjoying their leisurely time with scenes of properties being managed and maintained on their behalf. The end result is a surrealistic mix of live action footage and CGI that seamlessly blend the actions together.
The main body of work was to insert a virtual diorama's inside other real world shots. The diorama scenes, set up in previous shots would then have a rug-pull moment revealing a different perspective. The challenge came with figuring out how one world would fit into another. The Beach reveal raised the question of where does the sea go and how can we keep the roughness
without having weird edges. For this, we rebuilt the waves lapping against the metal of the sink. For some reveal shots we rebuilt whole worlds in 3D to give the director the camera moves he wanted. The Vespa and Keys reveals are entirely 3D except for the people. Matching the 3D to the real footage and keeping a macro look became a careful balancing act where pushing one too far broke the illusion.
Behind The Scenes
Boards
Earlier Concept Arts
WIP - 3D Animatic & Previz
Credits

Client: DHA

AgencyMcCann

Executive Creative Director: Jerker Fagerstrom
National Head of Broadcast: Colin Tuohy
General Manager: Nicole Gardener
Senior Account Directors: Jessica White, Jodie Allen
Junior Copywriter: Will Halstead
Junior Art Director: Fernando Luz
Junior Producer: Sam Harris 

Defence Housing Australia

Head of Marketing & Brand: Tero Blinnikka
Marketing & Brand Manager: Kierra Jade Maciver

Finland Film
VFX Supervisor: Steve Anderson

Chimney Group

Chimney Australia:
Director: Johan Polhem
Executive Producer: Bo Thorp
Producer: Rosie Parker
Production Manager: Olivia Wallace
Director of Photography: Benjamin Shirley

Chimney Sweden:
VFX Lead: Evelina Åström

Chimney Singapore:
Executive Producer: Timo Josten 
Post Producer: Struan Farquhar
Compositor: Makoto Amemiya
3D Lead: Carl Johan Thor
Concept Art: HaiHa Dang  

Chimney Poland:
Post Producer: Hania Drewek
VFX Supervisor: Marcin Drabiński
Compositors: Tomasz Tejchman, Sebastian Faliński, Krystian Dulnik
3D Lead: Miron Blocki
3D Artists: Tomek Witkowskiki, Marek Woźniak, Krystian Dulnik
Animators: Janek Białek, Wiktor Bartman, Tomek Witkowski


DHA - Look Forward
31
533
2
Published:

DHA - Look Forward

The campaign takes the viewer on a journey through a range of different scenarios where we juxtapose freedom with the hassles of managing a prope Read More
31
533
2
Published:

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