SIA -New Business Class

Singapore Airlines - New Bussiness Class

Singapore Airlines wanted to showcase the launch of its new Business Class and Business Suites with a sleek new video. The idea was to show off the new cabin and seats the same way luxury tech products do, with glimpses that add mystery and build anticipation.
02 November 2017 - Singapore Airlines today unveiled its highly-anticipated new cabin products which will be fitted to its Airbus A380 fleet starting from next month, following an extensive four-year development programme.

Riding on the theme of “Space made personal, experience the difference”, the new cabin offerings provide more space and privacy in all classes, featuring intimate and bespoke elements designed especially for the Singapore Airlines customer.

The new cabin products were displayed for the first time today at a media launch in Singapore. They will enter service next month on the first of five new A380 aircraft entering the fleet. Retrofit work will also take place on 14 existing aircraft, to ensure product consistency across the Airline’s entire A380 fleet.

The new Singapore Airlines A380 will be configured with 471 seats in four classes, featuring six Singapore Airlines Suites and 78 Business Class seats on the upper deck, as well as 44 Premium Economy Class seats and 343 Economy Class seats on the main deck.

The research, design, development, and installation of the new products on 19 Singapore Airlines A380s represents an investment of about USD850 million.
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Behind The Scenes
Compositing breadown:

Client: Singapore Airlines

Agency: TBWA

Creative Director: Jennie Morris
Creative Group Head: Tattoo Yar
Senior Copywriter: Kenneh Choong
Group Head - Brand Team Management: Dawn Lee
Group Account Director: Harish Nambiar
Account Director: Nastasha Gotangco
Agency Producer: Richard Mayo - Smith

Chimney Group: 

Chimney Singapore:
Executive Producer: Timo Josten, Camilla Anderssen 
Director // DOP: Matt Horrex
Producers: Kevin Mckinnon 
Post Producers: Struan Farquhar
Editor: Robin Johansson
Compositor: Makoto Amemiya
Titles Design: Carl Johan Thor
SIA -New Business Class

SIA -New Business Class

Singapore Airlines wanted to showcase the launch of its new Business Class and Business Suites with a sleek new video. The idea was to show off t Read More