A generational turnover in a winery with 500 years of
history is something that deserves great attention.
We've been asked to redesign an entire line of products
to reposition them for a more contemporary and
younger audience, without losing the brand heritage.
Vini del Territorio is a collection Cru wines produced in Apulia.
Each vineyard is linked to a masseria (typical farmstead) that we represented with an embossed gold foil icon.