Y A M M . L A I D - B A C K L I V I N G
Exclusive and daring, this real estate project takes its name from the waves of the Caribbean Sea. When we approached the creators of Yamm to begin the branding process, we agreed to design a logo, corporate stationery, website and flyers that communicated the values of its architecture: the reinterpretation of artisanal construction techniques to create a unique sensory experience.
To design the logo, we were inspired by the branches of Tulum’s jungle. The typography, made in-house by Estudio Manila, reflects the organic qualities of Yamm's architecture and the tropical environment where it was built.
In order to present the development as a luxury residence in communion with nature, a grid that balanced
the textures of the project was implemented in the leaflet and brochure. The soft but contrasting color palette
represents the combination of modern and traditional materials used in construction. When presented in physical form,
the brochures are tangible communication of the amalgam between marble and chochum, of modernity and tradition.
of the spacial design was imprinted upon them, with its virtues and particular charm.
