Talabartería Jiménez
With more than 30 years of experience in the market, Ismael approached us with the task of developing a new identity for his family business. With deliveries in and out of Mexico, it was necessary to create a serious identity that could represent the professionalism, quality and experience that made Talabartería Jiménez the best option within their market.
In Mexico, we have Charreria, a traditional sport that has been around for more than a 100 years. Since the beginning, Charro families have stated their lineage within the sport by making their own cattle branding irons created from representative images of their family ranch. Being part of Charros history and having a long experience in the business, we made a monogram with Ismael’s and his wife’s initials, the principal creators of the brand. It was important to express the detail and craftsmanship they put in all of their work, that’s why we designed graphic elements that were allusive to the traditional motifs that are used in charro suits in a very natural and neutral color palette.
To reinforce the commitment that they have for their work, we transformed the monogram to a stamp, this way, Ismael can always certify that his work has been done with the upmost dedication and quality standards.
