Move.
Being an exercise lover and certified dance teacher, Monica decided to create a lifestyle for her clients based on active and entertaining dance routines specifically aimed at women.
We focus on the idea of movement and the positive impact it has on our lives. Everything that lives has movement. With this in mind, we design a logo that moves along the identity. To make the brand more friendly and accessible to customers without losing the professionalism that makes Move stand out, we created a Sans Serif typeface that feels vital and transforms without losing its essence.
We focus on the idea of movement and the positive impact it has on our lives. Everything that lives has movement. With this in mind, we design a logo that moves along the identity. To make the brand more friendly and accessible to customers without losing the professionalism that makes Move stand out, we created a Sans Serif typeface that feels vital and transforms without losing its essence.
As it is a dance studio, we wanted to inject energy and encourage the dancers to feel free to express themselves. To achieve this, we maintain a color palette based on a bright pink and yellow. For the pattern, we abstracted the concept of movement, always constant and subtle at the same time. By applying this graphics to a “moving” logotype, the identity also dances.
