Challenge 4 - User Support + Dribbble shot: 04
(While site organisation helps decrease a user's heed for help,
there may be more finite questions such as "how do I find all grain free products?
What can be implemented or added to the landing page experience to help users connect with customer support?).
Interactive prototype: 04
Challenge 5 - Simplified Purchase Flow + Dribbble shot: 05
(25% of users are adding items to their cart, but not completing
the purchase process. Through user surveys, they’ve expressed that
the cart is hard to edit and there are too many steps in the purchase process. How will you simplify the purchase flow?)
Interactive Prototype: 05
Challenge 7 - Rate Experience + Dribbble shot: 07
(Involving user feedback is a simple way to earn trust and improve
user experience. Design a rate experience for users, which is triggered
at the end of the purchase flow. Get their thoughts on the new cart experience and use it as an opportunity to find out what they're looking for in a mobile app).
Interactive Prototype: 07
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