Individual ( degree project internship BMW Design : 5 months ).( Analysis, ideation, 3D and render ).
The goal of my project is to provide an important innovation on design process by incorporating the exterior light design at the beginning of the creation and my goal will be to exceed the simple box and prove that the role of light designer department can interact more in the car design process. Today, if we take the exterior design of a purely bodyshape, we have the ability to make any kind of shape.
The project briefing was: Evolution, integration and interaction as a designer detail in the beginning of the process in order to improve the creativity and the real innovation.
Light design is an important part of the BMW design. Over the years it changes, but always remains an unmistakable characteristic of BMW cars.
I decided to use hologram technology as inspiration.
Here you can see a few examples of the hologram technology applied to various areas or sector. Hologram is actively developing as the technology which will replace our screens.
My problematic was : What could be next ?
The package is the result of the analysis of some legendary models known as harmony for BMW history.
Mode off, you can not imagine that this is a sports car.
1 - Motorsport proposal : M3.
The movement of the car body is a function of displacement of the car.
In acceleration: dispertion on the back. Brake: dispertion and disappearance on the front.
2 - Mystical proposal : Mille Miglia.
BMW Novus is a new vision of the future