Team : Kevyn Gruchala, Christophe Jourd'hui, Thomas Duhamel, Quentin Huber, Benjamin Baron.
Conducted by Philippe Holland and Stéphane Strouven.
In first we can resume the DS concept : a car which is an accessible desire object. This notion was introduce by the manifeste « DS Inside ». This crazy french car create a rupture from the normal automotive vision.
The main design inspiration for the DS range is the french luxury. Hypnotic world highlight notions as tradition, refinement and exclusivity but they stay a dream for the most common people. The main idea is to re-thinking the automotive luxury and to adapt it for a wider public.
1 - Impulsive premium.
Sketch modeling : Benjamin Baron.
2 - Affordable premium ( selected by Citroën ).
Sketch modeling : Benjamin Baron.
Selection exterior design by Citroën.
Clay modeling.
3D modeling and render by Benjamin Baron.
Citroën DS Zéro in Paris.
