Set in a plush, velvet covered environment, we created a setting reminiscent of a different age. An age when good manners and craftsmanship were the order of the day.

The infamous 19 ligne* calibre celebrated this year was first produced in 1894 and went on to become a runaway success due to its forward-thinking design and innovative assembly production line process.

It was called the OMEGA calibre because it was at the peak of the engineering capabilities of the time and just like Henry Ford's Model-T, it changed the watch industry forever. In fact, it was so successful that the name was eventually adopted by the company that created it.

OMEGA (Ohm) is the last letter of the Greek alphabet and symbolises the end of a great journey, the pinnacle of achievement.

Who better than an Oscar-winning actor to express the deep values and importance of this occasion? As always, Eddie brought his theatrical talent and impeccable Britishness to this anniversary campaign.

In an adlib interview setup, Eddie was free to articulate how he felt about the era in which this watch was born and what it meant to him. He was even inspired to impart some turn-of-the-century fashion advice: how to wear a pocket watch correctly!

The challenge was to design a logo to help clarify that this anniversary celebrated the name of the company, OMEGA, and not the start of the company itself - that can be traced back as early as 1848. It's a confusing difference, but an important one for OMEGA to clarify since fans and consumers alike are very conscious about details. Alpha designed a logo which unified all executions across media.

During the interview session we found time to take a few stills with photographer Damon Baker. Damon brought an energetic fashion flavour to the shots, making sure that a subject of this nature didn't feel old and dusty.

The set was arranged by Michael Sturgeon.

Below is a recreation of the original OMEGA pocket watch from 1894, which was sold as part of a limited set of 18 rare pieces. Each piece used original new-old-stock parts found in the archive vaults of the workshop. It continues to be an impressive piece of watchmaking.

Alongside the pocket watch release came the special edition Trésor created by OMEGA as an homage to the anniversary. On the caseback is a vintage style logo crated by The Alpha Studio as a campaign identity.

Campaign print came in the form of a large newspaper ad celebrating some historical advertising from the period. Call it meta, but it's rare to work with a company so steeped in heritage that even their old ads have become historical documents.

As always, a big thank-you goes out to everyone involved in this fast, but fun project.