The Longest Minute.
The Longest Minute
This 360º campaign celebrating the 50th anniversary of the first moon landing and OMEGA's involvement in that historic moment.
Creative Director: Dario Nucci
Production: Hungry Man
Director: Richard Bullock
DOP: Haris Zambarloukos
Photography: Matt Holyoak
Post-production: RoDo Works
Motion GFX: Brett McManus
Sound: Wave
This project was commissioned by OMEGA, who's Speedmaster watch was famously worn by the astronauts in the Apollo program and is still flight-qualified today by NASA for all manned-space missions.

Alpha Studio produced a variety of film, photographic and written content covering everything above and below the line. The main film features George Clooney in conversation with astronaut Charlie Duke about his experience in the Mission Control Center during the Apollo 11 mission. 
Charles Duke was designated CAPCOM of Apollo 11, he was the voice of NASA who relayed vital information to the crew as they travelled to the moon and finally touched down on the lunar surface.

His first-hand account of those historic moments brought valuable insight and a unique perspective on the world at that time. 
"[My dad] could not believe that his son was going to the moon, he was very proud. But then my son was 5 years old when I went to the moon and he didn't think it was any big deal, because the whole neighbourhood was going to the moon". - Charles Duke
Simple but effective: the project logo design below was one of the most widely used assets because it quickly summarised the project on any piece of campaign-related content. It appeared on film, social media, at the launch event, VIP gifts and countless other promotional objects.
The print and billboard layouts were clean and simple and focussed on "that moment of reflection". The selection of OMEGA ambassadors were photographed by Matt Holyoak and were lit as if to represent the light of the moon. This simple approach led to some classic looking images which are modern and clean, yet reminiscent of a 60's film look.
The colours tell a story: While the gold elements appearing throughout the campaign serve as a link to the celebration being a golden anniversary, they also draw focus to OMEGA's limited edition gold Speedmaster remake - for which they developed a special alloy called Moonshine Gold™.

Everything else was kept black and white to echo the starkness of space and particularly, the moon's surface.

"Beautiful view. Magnificent desolation" - Buzz Aldrin
The only bit of colour on the moon was brought by Charlie in 1970 when he left a picture of his family on the surface as a memento.
Dr. Edwin Buzz Aldrin
Following on from the success of our Starmen project in 2016 when George Clooney interviewed astronaut Buzz Aldrin, this time George met astronaut Charlie Duke who stole the show with his sharp knowledge and humble nature. Charlie became a moon walker himself when he stepped on the lunar surface with Apollo 16.
The Instagram thumbs above are a small selection of the social media material created for this project. There were 169 images and cuts made in total, filling 60+ posts and stories. Alpha used a combination of live action, photography, motion GFX, audio excerpts and archive space footage all working together as one incredible story. 
Thanks for checking out this project and hope you like it - it certainly was a pleasure for us to work on and wish all briefs could be this epic. Thanks again to the team and everyone involved in the making this happen!
The Longest Minute.
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The Longest Minute.

Celebrating the first moon landing, this project features a 12 min documentary with George Clooney and astronaut Charlie Duke.
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Published:

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