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Chinese style/brand poster /New Year poster /pig 春节新年海报

这是一张中国传统猪年的海报。那段时间我们正好在翻阅敦煌壁画的画册,在浓郁的传统美术表达中,我们发现了一些现在平面设计常用的几何图形,只是不那么规整。

这个发现让我们想要探索古典表达与现代平面构成相融合的可能性。于是抽取了敦煌壁画中的装饰纹路,比如菱纹;抽取了古典表达的习惯,比如猪和老虎的画法,以及传统色彩的搭配等。并与现代的审美与表达习惯做了糅合,以此试探传统表达的新气质。


2019 is the Chinese Year of the Pig, we gave our hopes and wishes to everyone:Plays the role of the pig to eat the tiger.This is a Chinese proverb.

This is a philosophical attitude of China:Do not blindly go forward and strive for the upper reaches. But more emphasis on wisdom. Slow down is for faster. Stick to yourself for a more accurate attack.

This poster design is inspired by the expression techniques of Dunhuang murals. We hope to see the fusion of traditional and modern expression techniques in traditional Chinese holiday posters.
灵感来源于敦煌壁画中小兽的表达
形象手稿
电脑上机
提取主要形象做成了贴纸
Chinese style/brand poster /New Year poster /pig 春节新年海报
Published:

Chinese style/brand poster /New Year poster /pig 春节新年海报

Published: