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喜茶周边 Children's Day Peripheral products/Minimalism

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这是给{喜茶六一儿童节限定包装}做的周边衍生品。

在儿童节限定包装中,我们用简单随意的线条,不规律的断点与弯曲形式,组成一个个不同的笑脸表情,表达“喜”的情绪。这套设计延续了喜茶一贯的极简主义风格。详情可查看{喜茶六一儿童节限定包装}:https://www.behance.net/gallery/122580637/-HEYTEA-Childrens-Day-PackagingMinimalism

在这个包装项目中,我们最珍贵的体验是看到了设计更纵深的一面。
项目接近尾声的时候,喜茶提出可以在包装设计的基础上做一套周边衍生品。

这给了我们一个很好的契机和推力,去思考一套视觉是否可能具备继续创作的潜力和更纵深的可能性。我们花了一些时间去考虑在已有视觉的基础上可以怎样更进一步,才能让周边跳出包装,成为表达上具有一定独立性的「衍生品」。

考虑到表情本身已经是一个相对具象的事物,具象的事物一般不太具备可挖掘和想象的空间,我们想到是不是可以借用解构的思想,把一些具象的事物打散重组,变成抽象或者全新的表达。

于是我们对具象的表情进行拆解,得到了一些不具备含义的细碎的点和线。再通过随机组合,将他们变成版式的一个重要组成部分。它们本来是不被注意的局部,但现在变成了视觉的焦点,这种变化让我们觉得很有趣味。

This is HEYTEA's set of children's day limited packaging and peripherals products.We created a series of emoji to convey happiness with free lines in the minimalist expression of HEYTEA.
Minimalism emphasizes the removal of all unnecessary expressions and the construction of a practical and simple order. Therefore, it is easy to create a sense of distance with people. We want to continue the neat and restrained expression of minimalism, and add some emotional communication that is often omitted in "minimalism" by adding some symbols to express emotions.we hope that this  design is both within the framework of minimalism and with some contradictions and conflicts with it, so as to explore more possibilities in the expression of minimalism.

喜茶周边 Children's Day Peripheral products/Minimalism
Published:

喜茶周边 Children's Day Peripheral products/Minimalism

Published: