What is our Individual Role,
Here and Now?
Organized by Colecção B, Escrita na Paisagem it’s a Performance and Arts Festival in Alentejo (Portugal) region. A Festival that invite to the enjoyment of the city by a strong site-specific art component.
The 2012 theme was “Cosmopolitics”, as the multicultural diversity that communities evolved to:
Local and Global Contexts, Here and Now!
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Cosmopolitics
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The starting point was to bring surrounding influences of global movements and reflecting them into shapes using a mashed-up language. A visual jam was then created, where all the patterns and profiles work as a whole, defining their unique character and identity.
Graphic consistency relied on Typography and Color Coding the different materials.
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To reflect the dynamic and joyful character of the festival, it was created a contrast between the colorful printed materials and the white walls of the city, combining them with a variety of shapes and patterns.
Newspapers (July and August), weekly Almanacs, Canvas, Posters and other printed pieces were produced and distributed locally during the Festival.
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The customized solutions for each event were very positive and a real reinforcement of the festival flow. As well as the contrast between the vivid colors and the white walls had a positive impact on the people´s daily urbanscape.
A lot of people were curious about the festive approach and attended to the daily shows.
This project was developed together with Nuvem K for the ninth edition of the Festival in 2012.
Thanks!
