MUSINSA STANDARD HAIRWAX
Musinsa Standard Hairwax is a product that allows natural hair styling that can be changed freely. As the first cosmetics product introduced by musinsa standard, the company has developed and proposed an exclusive identity for musinsa standard to gain a solid foothold in the saturated male beauty market for grooming products.
We put people first before we start our projects. Through the research by putting people at the heart of what we do, we learn that what they want, what they need, and what they expect. Inspired by these insights, we conceptualize, design, prototype, test and refine our ideas. The results are total experiences that put people first.