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Twinkies – Packaging Redesign
TWINKIES – Redesigned
Hostess is an American originated brand
which has been on the market for almost 
100 years in 2018. For Americans, Hostess 
is a brand name that drums up nostalgia 
and a snack which made dramatic phenomena
for those who hear it, but not for Canadians. 

To the Canadian market, Hostess is considered 
a sweets retail company with nothing special. 
High sugar source within the Hostess products 
are not beneficial for health, but good for leisure 
time and party food choices. The current market 
trend favours low sugar, low fat (or zero trans fat) 
and low sodium products. Thus, healthier light 
sugar version of Hostess should be introduce 
to the Canadian market.
Original Package
New Looks
Die-line
TWINKIES
Conceptual Packaging Redesign

Instructed by Stuart Werle
Designed by Ruizhou Li, Xintong Cai & Vivien Zeng

PACKAGING DESIGN 1 OCTOBER 2018
Twinkies – Packaging Redesign
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