Alienation expresses itself in different ways by different
people in many parts of society. It is found in what our
courts often describe as criminal anti-social behaviour.
It is felt by young people who want to opt out of society,
drop outs, the so-called maladjusted, and those who
seek to permanently escape from the reality of society
through intoxicants and narcotics. It is also the frustration
of ordinary people who are excluded from the processes
of decision making.
Alienation is the feeling of despair and hopelessness
that pervades people who feel with justification that they
have no real say in determining their own destinies.
Many may not be able to rationalize their experience
with alienation, understand it, or be able to articulate it.
But they feel it. Alienation therefore conditions and
colours their social attitudes.
Alienation written by James Reid
University of Glasgow Publication
POSTER
This is a poster designed for James Reid's lecture on
alienation. To keep a visual consistency on the project,
same iconographic graphic and typographic style are
applied to all poster, pamphlet, pop-up event and video.
Background icons communicate with the audiences
through connotation, illustrating what brings pressure
to people in contemporary society. Those icons
surround three fighting figures, pressuring them,
leading them to a situation of conflict.
In the beginning of the project, I want the audiences
to visually see the pressure coming and feel the density.
But alienation is such a heavy topic, the word itself
contains many difficult subjects that people have to bare
with every single day. In order to communicate a hard topic in a way
that does not abuse the audiences' feelings,
the poster appeals to the audiences in a fun comic
way and introduces the through the graphics.
PAMPHLET
For Karl Marx, alienation in modern society
means loss of control, specifically the loss of
control over labor. In response, Marx developed
a materialist theory of how human beings were
shaped by the society they lived in, and also how
they could act to change that society. For Marx,
alienation was not rooted in the mind or in
religion, as it was for his predecessors Hegel and
Feuerbach. Instead Marx understood alienation
as something rooted in the material world.
Society and its prevailing focus on material value
leads to another form of alienation. Materialism
partially dehumanizes some people, makes them
insensitive and ruthless in their handling of fellow
human beings, as well as self-centred and grasping.
The irony is, these types of people are often considered
normal and well adjusted by modern standards.
POP- UP EVENT
The 3D Pop-up Event are made for promoting the
event, attracting more pedestrians’ attentions and
hand out pamphlets to visitor. However, the most
important function of this installation is to involve
everyone into a socially engaging experience, regardless
of age, gender or occupation. Because, together we can
turn alienation around. It serves to help explain why
alienation exist around us, and how to solve this
problem as a group.
How the installation work?
The installation is a 8 feet tall cylinder, separated into
4 layers. All layers are turnable. Simultaneously, all layers
can turn into separation and also into alignment.
INFOMERCIAL
ALIENATION
Concept and Design Development
Art Directions
Instructed by Frederick Burbach
Designed by Ruizhou Li
GRAPHIC DESIGN 3 NOVEMBER 2018
