Chai Break is a popular eatery in Kolkata, India. And for this brand, we have been working on various renditions centred on the proposition - BREAK TIME.
Over the years, the brand has now become synonymous with break time. To take a break is to enjoy, relax and unwind from the monotony of life.
However, we also know that having a break is synonymous with landing a up with a big opportunity.
So, to make "break time" larger than life, we thought that Chai Break could pay a tribute - through its calendar - to some of the finest actors and actresses in the Indian film industry who got their first "BIG BREAK" and gained wider public recognition through some iconic movies. Because these actors are not merely stars ruling the Indian screens today but they are the role models for many struggling artists and young professionals who look up to them for inspiration.
So, to make "break time" larger than life, we thought that Chai Break could pay a tribute - through its calendar - to some of the finest actors and actresses in the Indian film industry who got their first "BIG BREAK" and gained wider public recognition through some iconic movies. Because these actors are not merely stars ruling the Indian screens today but they are the role models for many struggling artists and young professionals who look up to them for inspiration.
This year's Chai Break calendar is, thus, a shout out to our dear icons whose first break led to many accolades in the entertainment industry.
Copy : Madhura Chakravarty, Suchetana Ghosh
Art : Sanjib Ch. Mondal
Creative Director: Ashis Mridha
