LuvLap is a house to various products - ranging from strollers and carriers to wet wipes - for the little ones. And we were given the task of pitching for the brand - a pitch that turned out to be a success.
Following are the creatives belonging to the route "READY, STEADY, GROW." Through this route we wanted to convey that with the arrival of a child, the parents discover facets of themselves that were previously unknown to themselves. In other words, the child is not the only one to grow and learn as the parents also grow along with the child. For instance, a man who previously never even went near an oven, after becoming a father, gradually learns to prepare a meal for his child. Thus, when a child is born, we witness not only the gradual growth of the child but also the growth of his or her parents and through this creative space we depict how LuvLap facilitates the growth of the child and the parents together.
Concept & Copy: Suchetana Ghosh
Art: Aritra Das
Creative Director: Ashis Mridha