As an initiative to bring ease & efficiency closer to every home in remote India & urban India - we decided to refresh Polar, a renowned home appliance brand establish its connect with its consumers after 10 years - through an exciting product campaign. Using traditional Indian folk art form, we devised daily life scenes that are empowered by Polar appliances, making every home productive.
[Also featured on Ads of the World and Lürzer's Archive
Copy: Suchetana Ghosh
Art: Sanjib Mondal, Mayuri Mukherjee
Illustration: Debnath Biswas
Creative Director: Ashis Mridha
Associate Creative Director: Madhura Chakravarty