In India, grades are one of the primary parameters of judging a child's worth and children are constantly subjected to comparisons by their parents.
Based on this reality, we came up with a calendar as well as a digital campaign that highlighted examples of renowned geniuses who were not born geniuses but paved their way towards glory by tapping into their passions while honing their skills, conquering the odds in their way towards greatness. Through this initiative, we endeavoured to remind the parents that their children are not just defined by their grades.
What's more - the digital campaign found its way to ADS OF THE WORLD, DESI CREATIVES and more!
CALENDAR
DIGITAL CAMPAIGN
Creative Director: Ashis Mridha
Art Director: Aritra Das
Copywriters: Suchetana Ghosh, Madhura Chakravarty
Illustrator: Santanu Mitra
