The Federation of Quebec Maple Syrup Producers has more than 13,000 members and more than 250,000 barrels of maple syrup are produced annually in the province. Eager to increase sales by bringing syrup and maple products back to Quebecers' minds, the federation needed a new identity and a repositioning of its brand. The new web platform had to support the new campaign and promote the use of maple products through recipes and inspiring content. From appetizer to dessert, discover how to cook 100% pure Quebec maple products with tips and recipes.
Project Management — Maureen Veilly & Louise Philipovitch
Creative Direction & Strategy — Dust™ Leblanc
Art Direction & Design — Dust™ Leblanc
Front-end Development — Antoine Boulanger & Deven Caron
Back-end Development — Chauncey McAskill
