It's Not Violent - Website

SOS Violence Conjugale has been serving victims of domestic violence and all those affected by this issue since 1987. The organization welcomes, assesses, informs, educates and supports victims free of charge and anonymously, 24 hours a day, seven days a week. With its new campaign, the organization wanted to create an interactive experience that educates young people about a more insidious form of domestic violence, hidden in text message communications. Through four scenarios, the user must choose his responses to the sneaky messages of a false partner, in a realistic discussion which comes directly to confront him, with no possible outcome.

Project Management — Geneviève Levert
Creative Direction — Dust Leblanc
Art Direction & Design — Marie-Christine Dion
Illustrations — Marie-Christine Dion
Animations ​​​​​​​Romain Vigneron
Strategy — Dust Leblanc
Front-end Development — Pier-Luc Cossette
Back-end Development — Dominic Lord

It's Not Violent - Website