Taichung World Flora Exposition Discovery Pavilion
台中國際花卉博覽會 發現館
Our team was invited by Cogitoimage International Co., Ltd. to participate in the unit creation of for the Discovery Pavilion of the Forest Expo Site at the 2018 Taichung World Flora Exposition (hereinafter referred to as the Flora Expo). The design philosophy of the Discovery Pavilion is “Seeing Half the World in Taichung,” narrating the ecological journey from 0 to 3886 meters above sea level along Dajia River.
Therefore, we selected five characters with the radical “water” (氵) as the representative for each sea level block, which are, respectively, 涵 (to include), 沛 (abundant), 涓 (brook), 澗 (mountain stream), and 澄 (to purify), converting the status of the character into visual connotations. The images on the walls and the floors are switched based on this as the main core.
In order to enhance the feeling of the continuous rising of sea level, a few methods are used in the design, for example “the overall color temperature is changed from being warm to being cool,” attempting to present the changes in somatosensory temperature through visuals, where the images “start from the bottom of the sea and end in the universe” and “organisms from different sea levels appear one after another,” etc.
In addition to matching the curatorial context of the venue, “High-Degree Immersion and Meaningful Afterthoughts” were our design missions, so how to delicately handle “perception” had become the most important task.
The three major items in dealing with perception have to do with eyes, ears, and body. For the eyes, video clips are, without a doubt, a great narrative form; thus, after understanding the overall concept, the team from MoonShine VFX completed the production of a fascinating film using fantasy-like visual styles and smooth rhythms, which is projected onto an 18-meter wide curved surface. For the ears, Giong Lim, a well-known sound worker, used the natural soundscape as the base and carried out the formation of the sounds in the entire space in coordination with the video content. For the body, we created a calculated visual with real-time interaction on the floor, so the location and movement of the audience become part of the image.
Through the aforementioned combination of forms, a space for immersion that covers all types of senses is completed.
Taichung World Flora Exposition Discovery Pavilion
台中國際花卉博覽會 - 發現館
Category: Event, Exhibition
Client: Taichung City Government
Agency: Cogitoimage International Co., Ltd.
Year: 2018
Location: 2018 Taichung Flora Exposition
Organizer: Education Bureau, Taichung City Government
Exhibition Curation by Cogitoimage International Co., Ltd.
Curation Consultant: Tony K.M. Chang
General Design: Ying Fook-lin, Tony Tsai
Curator: Penny Liao, Phylicia Lin
Multimedia planning: Herman Wang
Production Design by Ultra Combos
Project Manager: William Liu
Creative Director: Jay Tseng
Art Director: Glenn Huang
Technical Artist: Hoba Yang
Technical Director: Nate Wu
Executive Assistant: Min Shuo Hsu
Animation by MoonShine VFX
Producer: Yeh Chuan Yao
Project Manager: Hou Kuan Ju
Director: Cherry Chang
Script Development: Minnie Huang
Styleframe Artist: Spark Fang, Lee Hsin Yu, Chen Yan Yong, Fly Weng,Huang Teng Yi
Animatic Artist: Chuang Chen Hao
3D modeling Artist: Akira Chang, Evan Lin, Chu Chia Ching, Li Che Cheng, Sandy Lin
Animation Artist: Anne An, Chung Yun Li, Iron Lin, Miles Chung
FX Artist: Chordee Lin, Nelson Lin, Higher Lin, Elisha Hung, Allen Kuo, Xun Liang, Julian Chen, Vence Ke
LightComp Artist: Jimmy Chen, Wen Shu Ling, Patrick Kuo, Peter Hu, Hsu Hung Yen, Tiffany Liu, Triston Huang, Sharon Lee, Pan Tz Han, Lynn Tsai
Technical Support: David Lai
Music: Lim Giong
Multimedia system integration: ARTS TECH Design Co. Ltd
Special Thanks to
Shei-Pa National Park Headquarters
Endemic Species Research Institute
Leopard Cat Association of Taiwan
Optoma Corporation
Director of Photography: Ray Chang
Photography Assistant: Hsu Yuan Fu, Wike Gong
Demo reel Editing by Ting An Ho
Demo reel Music Composer: Takagi Masakatsu
