We were invited to rebrand the visual identity of two sports channels that are part of the Nova broadcasting network. We succesfully developed the previous visual style in 2008 and therefore was challenged to redo our own work. Another important task was to include and follow the main network logo of Nova. That led to a concept based on a circular movement of a spiral that becomes the letter O in the logo.​​​​​​​ Spinning motion was then used as a leading principle in the whole identity.

The station idents represent broadcasted sports and the image of both channels. All of them are based on the main motion theme – the circular movement. To use this in a form of a filming technique we decided to employ a bullet time rig and simulated the following motion of footage from two opposing cameras. Therefore we've created an impression of a circular motion that is followed with a logo rotation animation at the end.

Opening sequences for the most important sport broadcasts and prestigious competitions focus on an abstract use of different sports equipment and surrounding materials. We offered a wide range for individual creative approach and collaborated with amazing 3D artists to support the diversity of the branding.

Direction: Oficina
Executive Producer: Oficina

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