We needed a rallying cry and public platform to shine a light on Montreal's fashion industry. As social media continues to make fashion more easily accessible to all, we created a brand identity based on an existing hashtag: #mtlstyle.
The logo, drawn as if it had been hand-sewn, pays tribute
to the industry's artisans, while the signature,
Unique is the new perfect, carries a unifying message.
A city-wide mirror stunt encouraged Montrealers to discover local talent and celebrate their style.
