Montreal Wine Passion
For the 14th edition of Montreal Wine Passion Festival, we received the mandate to create the branding. The challenge was to infuse the more upscale and chic characteristics of the organization’s visual identity while remaining accessible to all. The platform we developed presents the words
of the winemakers.
Montreal Wine Passion Festival is a fundraising event featuring world-renowned winemakers. Sharing their knowledge, their passion and their history is the key element of the event, hence
the birth of the line “Word of the Winemaker.”
The concept is centered around quotes. We decided to create a typographic poster for each artisan. Each poster is different and personalized, creating a series of posters unique to each individual, capturing a shared passion for wine.
Client - Fondation de l’Hôpital Maisonneuve-Rosemont
Copy Writing - Caroline Ducharme, Sid Lee
Account Management - Flore Valeri
Photographer - Thanh Pham, Sid Lee
Prix Grafika 2016 - Création Typographique
Prix Grafika 2016 - Design Événementiel
The One Show Merit award 2016 - Non-profit - Brand Identity