The challenge was to create a video enough strong to engage the users and quick enough to keep the user until the end.
Thanks to the recent studies, the data collected from the social insight from the previous videos and the feedback from the Social Marketing Team, I designed a storyboard and I delivered the project.
In this case, I use the logo of the actually brand and I converting it in the 'Boosts' version, using a big shock of electricity (so to introduce the idea of 'boost or charging') with the same colour of the brand (familiarity).
A clear message is visibile on the main section and the text is break to help the eye control and to ease the reading.
All the video by the way isn't longer than 8 seconds and the all execution is speed up a bit, to give to the user the feeling of a quick view.
The concept is very similar to the first one, this to keep consistency with the first one and call back the user using the same video's instruction but with a new message.