NEW NETBET SPORT APP - Social Ads
NetBet Sport Italy
The previous app wasn't very popular and most of the users preferred the browser experience, so the regular client wasn't aware about that app or just avoid to use it.
The goal was to let the new users know about the NetBet Sports App and call back the trust about the mobile experience of the regular users towards the mobile app.
BRIEF
- Italian audience
- Facebook and Instagram platform
- Video not longer than 15 seconds
- Show the app
- Consistency with the brand guideline
- The spot will be used for a month and it will display different offers
THE STORYBOARD
I divided the animation in 4 main scene.
SCENE 1: Standard logo of the brand
SCENE 2: Mobile App icon
SCENE 3: App experience
SCENE 3: Display store's icon
Here the generic version with no text.
