SUBSCRIPTION BANNER POPUP - Fashion Brand - Concept
subscription BANNER POPUP
(concept)

The idea is to create a targeted design to reach potential customers and increase the number of subscribers. The new subscribers' information will be used for a re-targeting campaign on social platforms.

Using the information about the current customer base, I start to analyse the information.
- Who are the current customers?
- What kind of demographics and psychographics do they have in common?

Once analysed this information, I can link the benefit of the product with the matching audience and select a specific product that will have a higher impact on the audience.

GOALS
- Increase the number os subscribers.
- Reach the right audience.
- Make sure that the information is clear and the design pattern is easy to identify, reducing the cognitive overloading.
- Be consistent with the brand identity.
- Responsiveness.

DESKTOP PROTOTYPES
I realised three different prototypes for the client, where I applied three different design pattern.

Based on the F Pattern, the user read from left to right and top to bottom. For the reason, I set the COPY on the left side of the banner and I used a product for the season to engage the user and trigger the final action.
In this second prototype, I used one of the most popular product and model as the main trigger in order to drive the user to the final action.
This last prototype is focused on the offer, the copy is centred and there is a simple and clean layout in order to reduce any kind of distraction from the message.
MOBILE PROTOTYPE
About the mobile, there is only one prototype.
On mobile, focus on the copy and avoid any kind of extra distraction. Also I optimised the space in order to increase the readability.
About UI, colour and font, I followed the guideline from the website.
SUBSCRIPTION BANNER POPUP - Fashion Brand - Concept
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Published:

SUBSCRIPTION BANNER POPUP - Fashion Brand - Concept

A concept of Popup Banner with the focus in conversion.
3
26
0
Published:

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