Sweetooth Fairy is a gourmet chocolate brand selling handmade truffles for the Christmas season. These small packages offer three different flavours: Assorted Sampler, Rum Balls, and Vegan Truffles.
Process:
Visuals were first, gathered to establish the style needed to sell to the sophisticated adult palette. Also, various packaging dielines were paper prototyped to reflect the theme properly.
Moodboard Vibe – Clean Elegance
Chocolate Packaging Paper Prototypes
Packaging Colour Palette
Special thanks to the product photographer from who I learned DSLR.
Behind the Scenes:
Side Project
Roles: Brand Storyteller and Graphic Designer
Duration: 2013 - 2014
It allowed me to apply my appreciation for packaging, branding, and DIY. I extended to learn DSLR photography after the photoshoot. I got to be inventive and made energy ball truffles, and the prop didn't melt.
