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    A concept was developed by a creative team at BMF for a digital alarm clock for surfers, to be used on their mobile. The alarm clock concept invo… Read More
    A concept was developed by a creative team at BMF for a digital alarm clock for surfers, to be used on their mobile. The alarm clock concept involved waking the surfer only if the conditions at their local break (beach) matched the surfer’s pre selected options and preferred weather conditions. Working with Interactive Director to help create the IA for the alarm clock project, with a focus on user’s interactions with each of the inputs for surfing conditions and finally the overall visual design of the application. Taking cues from surfing culture, the design of the application took on a slightly rustic aesthetic. Using textures and watercolour’s to present information giving the application the overall feeling of depth, a sense of mood and a tactile feel, something that is not often seen in mobile applications. Designers: Blair MacDonald, Phil Banks Art Director: Mark Carbone Interactive Director: Matt Barnes. Read Less
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